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With displays such as LED Message Boards, the areas of application are not limited to advertising alone.
Examples include usage in banks as well as at railway stations in order to provide information (e.g. about services offered, train schedules, etc.) Some cafes also use these methods but they are primarily aimed at product adverts. As it would appear, the only condition for improving effectiveness of such methods is to properly choose their location.
This site is preferred to be crowded, otherwise the traffic generated and the amount of views will be discrepantly low.